Get Doing WE Day Photoshoot and Campaign
This is a campaign idea I had vision for our new merchandise at WE day in 2018. This was a campaign that was a lot different than any of the older campaigns that WE Day or eve ME to WE had done. I'm very proud of helping make a change in direction and working on this really highlighted my personal style mixed with the current ME to WE style. I had the opportunity to art direct this shoot with Lisa McCoy and worked with Danielle Roach our lovely photographer on this shoot. I also got to help choose the models and style them. Working on photo shoots is definitely a passion of mine that i love doing. This campaign did so well that this year there is a continuation of this style (yay) so stay tuned for that!
Art Direction of photo shoot: Melanie Runghen
Photographer: Danielle Roach
Designer: MelanieRunghen
Copywriter: Meg Harries
